The postman had a surprise for me this morning, my first re-designed issue of Bloomberg Business-week magazine. My first reaction was OMG: the logo has become anorexic! Light, small, colorless....set in Helvetica? No offense Crate&Barrel, AmericanAirlines, American Apparel, Jeep, Toyota, Post-it, but for a magazine? Nooooo. As I flipped through the pages I noticed a lot less photos, and illustrations (save some $$?). Before I made up my mind wether I like the overall change, I decided to read the Editor's Letter (written by Josh Tyrangiel, Editor). He mentions how no one in the 4.7 million readers has written to demand a re-design. And that no one had felt the need to critique our fonts (not even yours truly) Well, if it ain't broke why fix it, right? BUT then I read the following quote by Creative Director Richard Turley, responsible for the re-design : «Design is best when you don't know it's there - we want the journalism to speak loudest» I stopped breathing and turned purple a little. Au contraire mon frère, journalism and visual together is a perfect match! I have been fighting this cause for many years. One doesn't go without the other. Just like: salt & pepper, sweet n' sour, pasta & tomato sauce! Anybody out there agree with me?
Showing posts with label business magazine. Show all posts
Showing posts with label business magazine. Show all posts
Friday, April 23, 2010
New and improved, with LESS flavor
The postman had a surprise for me this morning, my first re-designed issue of Bloomberg Business-week magazine. My first reaction was OMG: the logo has become anorexic! Light, small, colorless....set in Helvetica? No offense Crate&Barrel, AmericanAirlines, American Apparel, Jeep, Toyota, Post-it, but for a magazine? Nooooo. As I flipped through the pages I noticed a lot less photos, and illustrations (save some $$?). Before I made up my mind wether I like the overall change, I decided to read the Editor's Letter (written by Josh Tyrangiel, Editor). He mentions how no one in the 4.7 million readers has written to demand a re-design. And that no one had felt the need to critique our fonts (not even yours truly) Well, if it ain't broke why fix it, right? BUT then I read the following quote by Creative Director Richard Turley, responsible for the re-design : «Design is best when you don't know it's there - we want the journalism to speak loudest» I stopped breathing and turned purple a little. Au contraire mon frère, journalism and visual together is a perfect match! I have been fighting this cause for many years. One doesn't go without the other. Just like: salt & pepper, sweet n' sour, pasta & tomato sauce! Anybody out there agree with me?
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