Thursday, October 7, 2010
Rebranding the right way
After yesterday's rant about GAP's logo gone wrong, today I needed to show an example of rebranding...gone good! Andronico's is my local supermarket. I was never a fan of their original logo (on the left) but was pleased to notice their new version. The new logo is both minimalist and elegant and has an overall upscale look. It displays the content artistically. Colorful and youthful icon with a timeless choice of font. C'est tout!